DOitWELL: “We actively test project systems, and get partners with the best ones”

Olena Toptunenko & Yulia Kishynka
Co-founders DOitWELL
Recent­ly, the Work­sec­tion team announced a Part­ner­ship Pro­gram update, which will allow our part­ners to grow faster, increas­ing their prof­its and help­ing oth­er com­pa­nies to effec­tive­ly man­age teams and projects.

One of our part­ners is DOitWELL, the lead­ing com­pa­ny for qual­i­ty con­trol of sales depart­ments in Ukraine. Yulia Kishyn­ka, co-founder of the DOitWELL com­pa­ny, and Ole­na Top­tunenko, busi­ness ana­lyst, spe­cial­ist in the imple­men­ta­tion of project sys­tems, talked about the expe­ri­ence of inte­grat­ing var­i­ous ser­vices for the client, the advan­tages of imple­ment­ing Work­sec­tion and build­ing inter­nal rules for work­ing with the client.

Tell us about DOitWELL and how the com­pa­ny started

DOitWELL start­ed 7 years ago as a strate­gic mar­ket­ing agency. We were always focused on the client, lis­ten­ing to what Ukrain­ian com­pa­nies cur­rent­ly need. Requests changed over time and so did we, adding ser­vices and chang­ing for­mats, and for 3 years now we have been DOitWELL 360° sales: do sales, do ser­vice, do business.

From DOitWELL website
We have come to a 360° for­mat around sales and work with all aspects that affect the com­pa­ny’s sales.
Our team stud­ies the sales busi­ness process, opti­mizes it and auto­mates it with CRM sys­tems, stud­ies the cus­tomer’s way, estab­lish­es inter­ac­tion between sales depart­ments and exec­u­tive depart­ments of the com­pa­ny, audits the qual­i­ty of work with the client, and col­lects feed­back from customers.

What do inte­gra­tors do and what are the requests of your clients?

Right now we are focus­ing on sales automa­tion and com­pa­nies are com­ing to us with a request to inte­grate CRM sys­tems to track infor­ma­tion on leads.

But the inte­gra­tor needs to under­stand the com­pa­ny’s process­es as a whole, so as not to cre­ate a CRM sys­tem for the client that is far from real­i­ty, which he will not be able to scale or use at all. There­fore, we ana­lyze the clien­t’s path in the com­pa­ny and, if nec­es­sary, con­nect addi­tion­al ser­vices that allow not only to accept a request from the client, but also to pro­vide a high-qual­i­ty ser­vice, with­out los­ing infor­ma­tion to trans­fer the client from the sales depart­ment to the exec­u­tive department.

And often it’s just about project sys­tems that we active­ly research, test, and get part­ners with the best, like Worksection.

In such a col­lab­o­ra­tion, we are as use­ful as pos­si­ble for our client.

Tell us about the expe­ri­ence of inte­grat­ing ser­vices, in par­tic­u­lar Work­sec­tion, for a client

We recent­ly imple­ment­ed a CRM sys­tem and Work­sec­tion for a law company.

Client request was to imple­ment an easy sys­tem for pro­cess­ing poten­tial clients and man­ag­ing projects with the pos­si­bil­i­ty to work not only in the office, but also on the run” between court ses­sions. The empha­sis was pre­cise­ly on the orga­ni­za­tion of the work of lawyers as well as easy and prompt inter­ac­tion with the sales department.

Project Dash­board in Worksection

The high­light of the request was the fact that the lawyers had no pre­vi­ous expe­ri­ence of any ser­vices for man­ag­ing projects and, accord­ing­ly, the new tool could cause rejec­tion. And who wants to argue with lawyers?!))

A com­plex ERP sys­tem over­loaded with func­tion­al­i­ty, both for the sales depart­ment and for project man­age­ment, was aban­doned immediately.

We chose the lacon­ic Pipedrive for the sales depart­ment and the light­est and most visu­al­ly under­stand­able Work­sec­tion for project management.

What did the client get as a result of imple­ment­ing Worksection?

Due to the flex­i­ble set­tings of access rights and the com­pa­ny struc­ture in Work­sec­tion, we were able to dis­tin­guish between dif­fer­ent depart­ments of lawyers so that the head of the depart­ment saw the projects and tasks of his lawyers, and each of the lawyers had access only to his projects and tasks. Con­sid­er­ing the con­fi­den­tial­i­ty of the legal infor­ma­tion of each project, this was very important.


Work­sec­tion has a great inte­gra­tion with Pipedrive. We imple­ment­ed the cre­ation of a task in Work­sec­tion upon win­ning a con­tract in Pipedrive with­out any cus­tomiza­tions and involve­ment of programmers.

In Work­sec­tion, you can inte­grate the ser­vice with oth­er CRM sys­tems. Learn more about inte­gra­tions here.

At the same time, the inte­gra­tion takes into account which ser­vice was sold by the sales depart­ment, and the task is cre­at­ed for the head of the legal depart­ment respon­si­ble for this ser­vice. The clien­t’s data, nec­es­sary for fur­ther work with him, is auto­mat­i­cal­ly added to the task.

The cor­rect orga­ni­za­tion of the legal project man­age­ment algo­rithm in Work­sec­tion allowed the com­pa­ny man­ag­er to eas­i­ly mon­i­tor the sta­tus of each client and his legal case in each of the depart­ments due to Kan­ban boards.
The mobile ver­sion of Work­sec­tion allowed lawyers to make spe­cif­ic notes and track tasks even when not in the office. So we did­n’t have to argue:)

What is most impor­tant to you in the part­ner ser­vice you are integrating?

DOitWELL is a very cus­tomer-ori­ent­ed com­pa­ny. We build a non-con­vey­or rela­tion­ship with the client and pay much atten­tion to the tech­ni­cal sup­port of our clients. We build inter­nal rules so that we are always there and find solu­tions for users of our inte­grat­ed sys­tems as quick­ly as pos­si­ble. After all, this is our rep­u­ta­tion cap­i­tal in the ser­vices market.

Our main expec­ta­tion from part­ner ser­vices is a high lev­el of tech­ni­cal sup­port. And Work­sec­tion made us very hap­py about this. We have a ded­i­cat­ed Work­sec­tion sup­port spe­cial­ist who is always avail­able (even after hours… there were sit­u­a­tions when we had to check this as well). And he real­ly finds solu­tions. This is extreme­ly valu­able for us!

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