26 February 2023   •   Дмитрий Худенко   •   3 min read

WebPromo: “A project in which the budget is met and the deadlines are not broken is a poorly planned project”

Anton Voroniuk
CEO of the Academy of Internet Marketing WebPromoExperts
The Work­sec­tion team met with CEO of the Acad­e­my of Inter­net Mar­ket­ing WebPro­mo­Ex­perts and the CEO of Skills­Boost­er Acad­e­my Anton Voro­niuk, and dis­cussed the com­pa­ny’s work, their ways to man­age mul­ti­ple projects, moti­vate one­self and the team, with­out burn­ing out.

WebPro­moGroup is a group of com­pa­nies con­sist­ing of Webpro­mo, an Effec­tive Inter­net Mar­ket­ing Agency, WebPro­mo­Ex­perts, an Acad­e­my of Inter­net Mar­ket­ing #1 in Ukraine, and Devo, which cre­ates and pro­motes projects in for­eign mar­kets. Since 2008, the agency has imple­ment­ed more than 1,500 suc­cess­ful projects. Webpro­mo is also an offi­cial part­ner of Google with Pre­mier sta­tus since 2016, Meta Busi­ness Part­ners since 2020 and a mem­ber of the IAB Ukraine association.

What is WebPro­moGroup and what does the com­pa­ny do?

We have been doing Inter­net mar­ket­ing for 12 years, help­ing busi­ness­es increase their online sales or become experts in the field. Our com­pa­ny works with such well-known brands as Voda­fone, Auchan, Metro, Nova Posh­ta, etc. The Acad­e­my has already trained 10,000 grad­u­ates in many fields: inter­net mar­ket­ing, SMM, SEO, PPC spe­cial­ist, WEB ana­lyt­ics, etc.

What is the secret of your team’s self-organization?

Company’s mis­sion is the main vec­tor of busi­ness growth for us. Espe­cial­ly in the edu­ca­tion­al busi­ness — these are not emp­ty words, because you real­ly change peo­ple’s lives and it is very excit­ing. We are inspired by the sto­ry of our stu­dent who knew noth­ing about Inter­net mar­ket­ing before his stud­ies, and now he is a mar­ket­ing direc­tor in a cool com­pa­ny. The idea that we are help­ing peo­ple inspires the team and makes us organize.

What dig­i­tal tools help in remote work?

Online ser­vices are very help­ful, espe­cial­ly in remote work, name­ly Work­sec­tion, Google Suite, Google Meet. We have been work­ing with Work­sec­tion for over 8 years, since we got rec­om­men­da­tions about this ser­vice. In our dai­ly work, we use almost all of its clas­sic fea­tures: project cre­ation, role dis­tri­b­u­tion, project con­trol, Gantt chart, etc. Also, depend­ing on the project, we use a built-in timer.

What is the main met­ric of project suc­cess for you?

A project in which the bud­get is met and the dead­lines are not bro­ken is a poor­ly planned project 

Of course, the KPI of the project is always a strict com­pli­ance with the dead­lines and bud­get. But tak­ing into account the fact that projects in mar­ket­ing are always long-term projects, I would also add client ori­en­ta­tion, that is, main­tain­ing good rela­tions with the client.

Burnout: how do you elim­i­nate it and where do you find motivation?

The ques­tion of burnout is always about under­stand­ing val­ues. And again it is worth men­tion­ing the impor­tance of the mis­sion: we help peo­ple change, build a career, earn more. We con­stant­ly receive feed­back from clients and stu­dents, thanks to which burnout is reduced to nothing.

The sec­ond point is inter­nal moti­va­tion, which is based on the fact that I get high from what I do. My wife, chil­dren, acad­e­my, agency, and every­thing sur­round­ing me is my lit­tle micro­cosm that I love.

How do you save ener­gy for active work?

The law of con­ser­va­tion of ener­gy applies here: the more you give, the more you get. But in work, as well as in sports, you should not have 7 days of active work. After you have worked hard, you should get some rest.

We hope that this arti­cle was use­ful for you and gave you the oppor­tu­ni­ty to learn more about the work of an Inter­net mar­ket­ing agency, the secrets of self-moti­va­tion and pro­duc­tiv­i­ty. Fol­low WebPro­mo on Face­book to keep up to date with inter­est­ing news about the com­pa­ny’s activ­i­ties and growth.

The full ver­sion of the inter­view is on our YouTube chan­nel.

PM school
Do you want to reduce costs, work stably, improve the quality and efficiency of the team's work, and also increase the level of satisfaction of customers and partners? Then you definitely realize the...
19 March 2023   •   10 min read
PM school
When it comes to the merits of project management methodologies, people working in this area often disagree. Someone believes that for the success of the final product, constant communication between...
13 March 2023   •   8 min read
PM school
As soon as the head of the company realizes that the number of projects is quite large and continues to grow, it comes to the effectiveness of task management for teams. One of the effective ways to increase...
6 March 2023   •   9 min read

More than 1000 companies use Worksection . Get started!

1000 companies use Worksection