The Worksection team met with Co-owner of the WebPromoExperts and the CEO of SkillsBooster Digital Marketing Academy Anton Voroniuk, and talked about the company’s work, how to juggle a large number of projects, and how to motivate yourself and your team without burning out.
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WebPromoGroup is a group of companies consisting of Webpromo, an Effective Internet Marketing Agency, WebPromoExperts, an Academy of Internet Marketing #1 in Ukraine, Devo, which creates and promotes projects in foreign markets, and SkillsBooster an international educational project in internet marketing with over 440K students from 198 countries on Udemy.
Since 2008, the agency has delivered more than 1,500 successful projects. Webpromo has also been an official Google partner with Premier status since 2016, a Meta Business Partner since 2020, and a member of the IAB Ukraine association.
What is WebPromoGroup and what does the company do?
We do internet marketing, helping businesses increase their online sales or become experts in the field. Our company works with such well-known brands as Vodafone, Auchan, Metro, Nova Poshta, etc. The Academy has already trained 10,000 graduates across many fields: internet marketing, SMM, SEO, PPC, web analytics, and more.
What is the secret of your team’s self-organization?
For us, the company’s mission is the main driver of business growth. In the education business especially, that’s not just empty words, because you really do change people’s lives, and it’s exciting. We’re inspired by the story of a graduate who knew nothing about internet marketing before the course and is now a marketing director at a great company. The thought that we’re helping people keeps the team going and keeps us organized.
What digital tools help in remote work?
Online services are very helpful, especially in remote work, namely Worksection, Google Suite, Google Meet. We have been working with Worksection for over 8 years, since we got recommendations about this service. In our daily work, we use almost all of its classic features: creating projects, assigning roles, project oversight, Gantt chart and so on.
What’s your main metric for a project’s success?
A project in which the budget is met and the deadlines are not broken is a poorly planned project 
Of course, a project’s key KPIs are always strict adherence to the deadlines and budget. But given that marketing projects are always long-term, I’d also add client focus — that is, maintaining a good relationship with the client.
Burnout: how do you fight it and where do you find motivation?
The question of burnout is always about understanding values. And again it is worth mentioning the importance of the mission: we help people change, build a career, earn more. We constantly receive feedback from clients and students, thanks to which burnout is reduced to nothing.
The second point is internal motivation, which is built on the fact that I get a real kick out of what I do. My wife, my kids, the academy, the agency — and everything else around me — make up my little microcosm that I love.
How do you save energy for active work?
The law of conservation of energy applies here: the more you give, the more you get. But in work, as well as in sports, you should not have 7 days of active work. After you have worked hard, you should get some rest.
We hope that this article was useful for you and gave you the opportunity to learn more about the work of an Internet marketing agency, the secrets of self-motivation and productivity. Follow WebPromo on Facebook to keep up to date with interesting news about the company’s activities and growth.
The full version of the interview is on our YouTube channel.
Managing deadlines and budgets are crucial aspects of successful project execution, and it is important to pay proper attention to them in the field of project management.