The Ukrainian office of Domino’s Pizza manages a network of 65 pizza restaurants across Ukraine. The office team coordinates marketing campaigns, IT, HR and operational processes.
In order to build well-coordinated processes, the head office needs to stay in touch with the sub-franchisees in the regions. Worksection helped to structure communication and ensure transparent compliance with Domino’s business processes.
About the company
Domino’s Pizza is one of the world’s leading pizza delivery brands, represented in more than 90 countries. The company has been operating in Ukraine for 15 years and serves customers in 15 cities.The Ukrainian office coordinates operations, marketing and development. It brings together a multidisciplinary team of several dozen specialists.
Request
Previously, communication between the Ukrainian head office and the franchisees was based on messengers and spreadsheets. This created difficulties with task control and project coordination.
Information could be duplicated, lost or not reach the right people in time. The lack of a common management system led to delays in campaigns and complicated resource allocation.
Domino’s Pizza needed a tool that would unify task management, ensure effective interaction between the Ukrainian head office and franchisees, and improve resource control.
“For a task to be completed predictably and with optimal resource allocation, it is important to set it correctly. Worksection helps with this,” Andriy Bondarev, CMO of Domino’s Pizza Ukraine
Client challenges
Centralizing work with subfranchising
The problem: The chain’s outlets have tasks within the framework of general activity and local initiatives. The lack of a common management platform led to chaos. Information was scattered between tools, which delayed approval steps for Domino’s overall promotional campaigns.
Solution: Using Worksection allowed us to implement a project structure with tasks and subtasks on two levels. This made team processes transparent.
The team of the main Ukrainian office can check the status of the tasks of the restaurants in the regions at any time. No activity is lost, as it has a responsible person, priority, and deadline.
“Worksection facilitates coordination and saves resources. It is enough to check the status of tasks several times a week to assess the dynamics of work,” Andriy Bondarev, CMO of Domino’s Pizza Ukraine
Data storage
The problem: Without Worksection, archiving data on projects and tasks was cumbersome. Information got lost in chats and signs, and people forgot where everything was. This made it difficult to review and plan ahead.
“It is a classic reverse engineering story: if there is no documentation, you have to look for old employees to find out the details. Worksection helped us solve this problem,” Andriy Bondarev, CMO of Domino’s Pizza Ukraine
Solution: The company was able to increase management efficiency and speed up data analysis for future projects. The implementation of Worksection allowed the project history to be stored in one place.
The archive of tasks, discussions and files is available at all times, making it much easier to analyze past activities. Managers can quickly follow the logic of decision-making. They can review media plans, approvals and strategies to understand the factors that influence campaign performance.
Workload distribution
Problem: It was difficult to predict peak workloads in advance without a single tool. There was a risk of overloading specialists and causing delays. This had a major impact on trade marketing, where it is important to plan time and resources in advance for large seasonal promotions.
Solution: Worksection’s tools have enabled the company to balance workloads and make more efficient use of available resources.
Managers can now view planned tasks using an interactive timeline. Gantt charts visually highlight the busiest periods of activity, and convenient filters allow them to select a period to review with just a few clicks.
Kanban boards and checklists also help project managers systematise their work and break it down into manageable stages. This helps to avoid overloading during long-term planning.
Optimize team resources
The problem: Many requests from franchisees from different cities made it difficult to allocate resources among the team. Due to the large number of priority tasks, some regions could wait a long time for their requests to be processed.
Solution: After reviewing the project archive using Worksection, the team found the business process that caused the most delays. The reason was a heavy workload in a particular area of work, which highlighted the need to expand the staff.
Management made the decision to expand the team based on facts. Increasing the size of the team significantly reduced the waiting time for tasks to be completed and improved communication between the sub franchisees and the marketing department at the Ukrainian head office.
Transparent communication
Problem: Lacking a single communication channel, important updates were lost or ignored. This caused delays in the execution of tasks, as the team received relevant information in a timely manner.
Solution: Worksection solved the problem with a convenient in-task commenting system, email notifications and Telegram integration.
“My favorite feature is the ability to respond to tasks directly from Telegram or email. You just see a message, reply, and the whole team gets an update right away,” Andriy Bondarev, CMO of Domino’s Pizza Ukraine
- Comments to each task allow task participants to see the chronology of the discussion with all the important details.
- Email notifications and integration with Telegram help you respond quickly to updates without having to constantly check the system manually.