•     •   3 min read

Marketing Office: about marketing, the value of Worksection and the rules of working with the client

Ali­na Kashapo­va, the leader and founder of the Mar­ket­ing Office, spoke about the val­ue of Work­sec­tion for the mar­ket­ing team, the rules for work­ing with clients and why it is impor­tant to learn to delegate.

About the company:

Mar­ket­ing Office is an asso­ci­a­tion of inde­pen­dent mar­ket­ing man­agers and dig­i­tal spe­cial­ists whose mis­sion is to pro­vide com­pre­hen­sive mar­ket­ing ser­vices of the high­est qual­i­ty and trans­form small Ukrain­ian busi­ness­es into large ones.

Mar­ket­ing Office Team

How did the team come to Worksection?

I want­ed mar­ket­ing man­agers, SMM spe­cial­ists and the team as a whole to be more orga­nized and sys­tem­at­ic. I worked with Work­sec­tion dur­ing coop­er­a­tion with var­i­ous com­pa­nies as a mar­ket­ing man­ag­er. Then I under­stood that in the future I want to use some kind of task man­ag­er. At one of the team meet­ings, we real­ized that we had final­ly reached the point where we could imple­ment a sys­tem. I had some options, but I was already more loy­al to Work­sec­tion, so after test­ing I imple­ment­ed the sys­tem for all projects at once.

As we were just start­ing to work in the sys­tem, 8 mar­ket­ing man­agers sup­port­ed the idea, and only one girl said: I can’t do that, I feel uncom­fort­able.” Then I real­ized how cool I had built a team that only one per­son start­ed protesting.

What is the glob­al goal of work­ing with the system?

The glob­al goal is to estab­lish a cul­ture of project man­age­ment. Every­thing should be clear, and tasks should be clear­ly timed. The client must see what we do, and he must appre­ci­ate what we do, just like the employ­ee himself.

Now my goal is to improve the qual­i­ty of this com­mu­ni­ty, because there are a lot of spe­cial­ists in mar­ket­ing, but at the same time, there are a lot of those with a poor qual­i­fi­ca­tion. This sys­tem and the way we oper­ate is a filter.

Does your team have cus­tomer ser­vice rules?

The first impor­tant rule is to be a source of inspi­ra­tion. We imag­ine an aver­age entre­pre­neur who does lots of tasks, hires a team, gets out of his com­fort zone because he start­ed invest­ing in mar­ket­ing. And we work in such a way that due to small and large results we do our best to make him feel inspired for fur­ther work and even bet­ter results.

The next thing is to offer the client a solu­tion, not a prob­lem. We try to solve any issue on our own, or we tell you right away what solu­tions we see.

In a word, my goal is not to be anoth­er team of this entre­pre­neur, which will only bring addi­tion­al prob­lems, because every­one brings prob­lems to him.

You need to learn how to del­e­gate properly”

The fol­low­ing prej­u­dice is very pop­u­lar: if you want to have any­thing done prop­er­ly, do it your­self. This is non­sense. You need to learn how to del­e­gate prop­er­ly, because if you don’t do it, it won’t work. If you build a team of the right peo­ple though, use an algo­rithm on a nor­mal sys­tem, they are most like­ly to get bet­ter results.

Clients and Team 

Who is Work­sec­tion suit­able for and when should it be implemented?

These are mar­ket­ing agen­cies, per­for­mance in par­tic­u­lar, as well as agen­cies for work with sites, which have a com­plex of their devel­op­ment, pro­mo­tion, adver­tis­ing, opti­miza­tion, etc. And in gen­er­al, indeed, all mar­ket­ing: SMM, tar­get spe­cial­ists etc.

The sys­tem can be imple­ment­ed even for man­ag­ing three projects. It is clear that we can­not do with­out this sys­tem, hav­ing now 25 par­tic­i­pants and 18 projects. I need to access any project at any time and see that the dead­lines have not been vio­lat­ed, how the work is being done and how many tasks have been com­plet­ed. With­out such a ser­vice, the com­pa­ny is unlike­ly to grow, because the qual­i­ty of ser­vice will be lost.

Watch the full video inter­view with Ali­na Kashapo­va on our YouTube chan­nel.

PM school
This article takes a deep dive into the best team management software that will be available in 2024. It shows how these tools can change the dynamics of a team, improve collaboration, and streamline...
11 July 2024   •   11 min read
PM school
Worksection and Jira are popular project management services. They offer a wide range of tools, from Gantt charts to automated reports, that make teamwork much more efficient. However, the true potential...
9 July 2024   •   7 min read
PM school
Let's dive into our guide to the best time tracking apps for 2024! We'll show you how each app stands out, focusing on their cool features and key benefits. Whether you're an experienced professional...
9 July 2024   •   10 min read
Get started now
Please enter your real email 🙂