•     •   2 min read

COXO Digital: How We Switched from Basecamp to Worksection

Alexander Kaydannik
In the course of devel­op­ment, com­pa­nies need to revise tools they use to solve busi­ness tasks. A sys­tem for man­age­ment of dig­i­tal projects is one of such essen­tial tools. Alexan­der Kay­dan­nik, CEO of the COXO Dig­i­tal Agency , will tell us about the rea­sons why his com­pa­ny has trans­ferred from Base­camp to Work­sec­tion and about the advan­tages of the ser­vice which are most sig­nif­i­cant for man­ag­ing projects in a dig­i­tal agency. 

One of COX­O’s first projects was man­ag­ing online rep­u­ta­tion and web pro­duc­tion for the Yak­i­to­ria restau­rant chain. Alexan­der recalls that in COX­O’s ear­ly days the tasks weren’t very com­plex, so they used Base­camp to man­age projects. As the agency grew, projects that went well beyond dig­i­tal began to appear, and orga­niz­ing and keep­ing con­trol of them became even harder.

How we chose Work­sec­tion to man­age dig­i­tal projects

Alexan­der explains that they did­n’t arrive at the sys­tem COXO Dig­i­tal’s work is built on right away:

Over the agen­cy’s time in busi­ness, we’ve tried many project man­age­ment sys­tems. For a long time we could­n’t find a prod­uct we’d call 100% ours, so we kept exper­i­ment­ing until — I can’t even remem­ber how — we came across Work­sec­tion. Nat­u­ral­ly, we decid­ed to give this sys­tem a try too. At that point, WS cov­ered all our needs: analy­sis, time track­ing, and timing.”




What won us over was that, right after we signed up, the Work­sec­tion guys came to us and asked what we’d like to add to the sys­tem to make the prod­uct as con­ve­nient as pos­si­ble for us specif­i­cal­ly. We thought it was real­ly cool for the devel­op­er of a big, pop­u­lar piece of soft­ware to come to a small local agency and ask direct­ly what we’d like to see. 


Alexan­der admits that Work­sec­tion is the most con­ve­nient sys­tem to man­age projects for devel­op­ment of web­sites, web appli­ca­tions and many oth­er things. By draw­ing on real user expe­ri­ence, Work­sec­tion has added a num­ber of use­ful fea­tures that make COXO Dig­i­tal’s work eas­i­er with mar­ket lead­ers such as Nestlé, Mary Kay, Voda­fone, L’O­re­al, and Pep­si.




Work­sec­tion is cur­rent­ly the most con­ve­nient project man­age­ment sys­tem for us. I def­i­nite­ly rec­om­mend it to dig­i­tal agen­cies, pro­duc­tion stu­dios, and any oth­er com­pa­ny that needs to coor­di­nate the work of many project groups, includ­ing with out­sourced help.

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