•   4 min read

Site24: “A high-quality management is a key to a successful project”

Kateryna Zolotaryova
the founder and head of Site24 Digital agency
Katery­na Zolotary­o­va, the founder and head of Site24 Dig­i­tal agency, explained the role of SEO in busi­ness pro­mo­tion, the cri­te­ria and rea­sons for suc­cess­ful and unsuc­cess­ful projects, as well as how Work­sec­tion helps to man­age the work of SEO specialists.

Tell us about the com­pa­ny and what you do

We are Site24, engaged in SEO pro­mo­tion and PPC adver­tis­ing of client projects. Through­out our his­to­ry, we have increased Google traf­fic for more than 800 busi­ness­es in Ukraine and abroad.

Our clients are Ukrain­ian and for­eign busi­ness­es that offer what peo­ple google and are ready to devel­op their sites. We do not focus on a spe­cif­ic niche: among our clients are online hard­ware stores, med­ical clin­ics, IT com­pa­nies and many projects in oth­er areas.

What is the cur­rent role of SEO in busi­ness pro­mo­tion and who is SEO best for?

SEO works great with sites of typ­i­cal mass-mar­ket goods and ser­vices with a medi­um and large assort­ment. But, unfor­tu­nate­ly, there are busi­ness­es where SEO will not bring any ben­e­fit, if, for exam­ple, the site has a very small assort­ment, or you sell some unique prod­uct that peo­ple are not yet look­ing for.

We adjust the web­sites to user search demand and Google’s require­ments, so let’s say, if peo­ple are googling buy a refrig­er­a­tor”, and you sell refrig­er­a­tors with a suf­fi­cient assort­ment, we have every chance to get top posi­tions in Google and reg­u­lar sales from this channel.

The big role of SEO pro­mo­tion is that if you com­pare all sales chan­nels on most web­sites, then most often it is search pro­mo­tion that gives the low­est cost of attract­ing a new cus­tomer. And if it is done well enough, then even if you don’t work with SEO spe­cial­ists any longer, the site will retain its posi­tion in Google and you will con­tin­ue to receive cus­tomers. But in the begin­ning you real­ly need to work hard.

What are the specifics and suc­cess cri­te­ria of your projects? 

The main cri­te­ri­on of suc­cess for us is the growth of Google traf­fic and sales from cus­tomers, as well as their sat­is­fac­tion with these suc­cess­es and our work.

If we talk about the dura­tion of the projects, then things are easy here. The first 2 months are crit­i­cal for our work, dur­ing which we under­stand whether our changes can be imple­ment­ed on the web­site, if we are talk­ing about SEO pro­mo­tion, and whether the first 2 months of con­tex­tu­al adver­tis­ing will show an accept­able cost of the lead. If this cri­sis peri­od is suc­cess­ful­ly passed, we usu­al­ly work for quite a long time. Some­times it takes six months to a year to achieve the max­i­mum pos­si­ble result, and some­times it is con­stant coop­er­a­tion month after month.

Unsuc­cess­ful projects also hap­pen, as in any team that is not ashamed to admit it. The main rea­son is mis­com­mu­ni­ca­tion at the start, when we don’t com­mu­ni­cate or the client does­n’t want to hear real­is­tic fore­casts, risks, or time need­ed to achieve results. It might be dif­fi­cult if the client is unwill­ing to imple­ment the nec­es­sary changes on the website.

Work­sec­tion was a match at first sight…”

We imple­ment­ed work with Work­sec­tion lit­er­al­ly from the very first month of our work as an agency. I knew that project tasks and finances could not be man­aged on the paper scraps”, because this was the basis of healthy team­work. And while at the free­lance stage you can do with self-task man­age­ment through Google Docs, pro­fes­sion­al team­work should be effec­tive. There­fore, we imme­di­ate­ly start­ed look­ing for a con­ve­nient task man­ag­er for our­selves, and Work­sec­tion was a match at first sight.


List of tasks in Worksection

How does Work­sec­tion help you at work? 

The sys­tem makes it pos­si­ble to man­age all project and inter­nal tasks effec­tive­ly and with­out loss­es, as well as to under­stand the time of com­ple­tion of spe­cif­ic tasks and cal­cu­late the inter­nal prof­itabil­i­ty of projects.

We imple­ment­ed Work­sec­tion so quick­ly that the team had no prob­lems with the tran­si­tion. It’s just that we stopped writ­ing tasks on pieces of paper and began to record them in the sys­tem. And every new employ­ee came to a ready-made inter­nal cul­ture of work­ing with projects.

What, in your opin­ion, is the key to a suc­cess­ful project? 

The secret of a suc­cess­ful project is good man­age­ment, plan­ning, del­e­ga­tion and con­trol of the project as a whole and indi­vid­ual tasks. Mis­takes will inevitably hap­pen, and the only way to avoid them is to not work at all. The main thing is to ana­lyze the rea­sons for devi­a­tions of the actu­al sit­u­a­tion from the planned one to make con­clu­sions and adjustments.

Would you rec­om­mend Work­sec­tion to oth­er busi­ness owners?

I have indeed rec­om­mend­ed Work­sec­tion to col­leagues sev­er­al times and will con­tin­ue to do so. In my opin­ion, this is a high-qual­i­ty, sim­ple and under­stand­able sys­tem that helps man­age projects and achieve success.

esc
Share
или
PM school
Hybrid work is a flexible work model that combines elements of both remote and in-office work. In this approach, employees have the option to split their work time between working from a traditional office...
10 June 2024   •   21 min read
PM school
The Top-Down and Bottom-Up approaches define how organizations navigate decision-making and operational execution. These approaches delineate management styles and embody the varying cultures within organizations...
5 June 2024   •   11 min read
PM school
Introduction to OKRs One of the most widely used tools in business process management is Objectives and Key Results (OKR). OKRs help set goals for the entire team, synchronize their actions, and motivate...
3 June 2024   •   9 min read
Get started now
Please enter your real email 🙂