The Worksection team visited the office of Brain Tank, a creative marketing communications agency. Together with Yevhenii Myroniuk, managing partner for strategy, we discussed the importance of creativity and the minimum budget for launching a brand, talked about what remote work is like for creative agencies and how to stand out from the competition.
Short reference:
Brain Tank is a full-cycle creative marketing communications agency, founded in 2004 by Yevhenii Myroniuk and Andrii Franchuk. It started as an in-house PR media holding, moved through the Royal® Advertising agency, and became a group of companies that merged in 2019 into a high-performance promo “machine” — Brain Tank.
What is Brain Tank and what is the role of the strategy manager in the agency?
Brain Tank is a marketing agency. In our work, we do almost everything that precedes media placement, namely: creative, planning of mechanics and activation. In short, we analyze how business processes are work and try to build an advertising product accordingly.
What makes Brain Tank stand out from the competition?
Our main distinguishing feature is hyper-adaptability. This means that we know how to work and solve tasks under constraints, because they aren’t a destabilizing factor for us. Secondly, we have a complete “offshore of information”. That is, all our teams have access to all the past work accumulated over time. This helps us strengthen our expertise based on previous experience.
Examples of Brain Tank marketing agency projects
What helps you cooperate with international companies?
Chingiz Barinov, one of the founders of Worksection, said that “the project management system must be implemented where there is already a project management procedure.” We have both a procedure and a system and that ensured structured, efficient teamwork. We have been working in the Worksection project management service since 2013. Before that, we tried everything from Megaplan to Jira, but none of it was right.
Creativity or budget — which is more important for brand launch?
The point of the budget is to convey the importance of a certain product to the audience If we have a great product with amazing features, but no way to talk about it, nothing happens. If we talk about a product that does nothing and affects nothing, nothing will happen either. These are all parallel factors you have to take into account, because nothing will work without a budget or without a good idea.
A task that is highly fragmented into parts is unmanageable, and one that is excessively generalized is unimplementable
Does remote work affect team productivity?
No, because none of us works remotely. I firmly believe that any inspiration required for making a creative product here and now can’t be stirred up remotely. Working in the office keeps us in good shape, nothing separates us, and there is no mental blurring of home life and work. Here we work, we create a product together, but as soon as the office door closes, we rest.
What helps motivate the team?
We are motivated by solving problems for which we do not yet know the solution. Of course, we solve a lot of routine tasks that are part of the business. But we’re energized by the chance to solve genuinely complex ones.
What do you do when you miss deadlines?
The first thing we do is record the mistake, immediately try to find the causes, minimize the consequences and notify all partners about it. After that, we hold workshops where we discuss possible solutions. We never hide mistakes, even if they are unpleasant for everyone involved. Our teams always stick to the principle of openness.
How do you stay motivated and keep the desire to work?
The open-and-closed door tactic helps me a lot: I create a product in the office, but on principle I don’t do it anywhere else. And that’s what allows me to switch on and off when I need to. Like muscles: tension and relaxation.
We hope that this article has taught you [a few more interesting facts about how a marketing agency works, which will help you work more efficiently and create your cool products. Follow Brain Tank on Facebook to see their creativity and success.
The full version of the interview is on our YouTube channel.