•     •   3 min read

Sasquatch Digital: Any Type of Business Requires a Task Manager

Daria Morska

About us:

  • Dig­i­tal agency
  • The team con­sists of 15 people
  • More than a hun­dred com­plet­ed project
  • 55+ cus­tomers, includ­ing Libresse, Libero, ТЕТ, 1+1, ATB, Philips, Khortyt­sia etc.
  • Using Work­sec­tion since 2016


Chal­lenges from major brands

Our dig­i­tal agency, Sasquatch Dig­i­tal, has been work­ing in online com­mu­ni­ca­tions since 2009. We start­ed with local projects for big busi­ness­es, then moved on to pro­vid­ing all-in-one ser­vice for small busi­ness­es. Over time, we began work­ing direct­ly with major brands.

Major brands are huge com­pa­nies with a branch­ing struc­ture and mul­ti­level tasks. In a set­up like that, you can no longer plan on a scrap of paper or in an Excel spread­sheet. You come to real­ize just how impor­tant a task man­ag­er is, because you can’t keep every task in your head: a web­site, BTL acti­va­tion, work­ing with opin­ion lead­ers, cre­at­ing con­tent and dis­trib­ut­ing it.

The man­ag­er has to keep the team’s work under con­trol: to know what’s hap­pen­ing and when, who’s doing what, and to under­stand how much time it all takes.

Why Work­sec­tion

How to make an adver­tis­ing agency up and running?
At a cer­tain point, we came to the con­clu­sion that we need­ed a task man­ag­er. Since we at Sasquatch Dig­i­tal like a sys­tem­at­ic approach, we first ana­lyzed the pop­u­lar options on the mar­ket and looked at what our col­leagues and cus­tomers use. We tried Base­camp, Asana, Trel­lo, and oth­er sys­tems. In the end, we arrived at Worksection.

Work­sec­tion seemed like the most intu­itive task man­age­ment ser­vice. We did­n’t even have to watch the video tuto­ri­als. The team took to Work­sec­tion with no hassle.


When I open the pro­gram and see lists, tables, and Task Boards, it puts me in a state of calm focus at work. I under­stand that every­thing is under control.

One pro­gram for everyone

The Sasquatch Dig­i­tal team is 15 peo­ple: design­ers, the RND and SMM depart­ments, account man­agers, and spe­cial­ists in com­pre­hen­sive adver­tis­ing. Every­one has dif­fer­ent tasks and needs. For exam­ple, it’s impor­tant for the account man­agers to keep an eye on tim­ing, so they rank tasks by how urgent they are. For me, it’s impor­tant to see task pri­or­i­ties, so I go by the col­or-cod­ed pri­or­i­ty scale.


The whole team active­ly com­mu­ni­cates in Work­sec­tion now. It’s great to have a sys­tem where all our work is doc­u­ment­ed. You can quick­ly go back to some­thing and clar­i­fy the details.

What I like in it 

Anoth­er thing I like about Work­sec­tion is that you can shape the task field to suit your­self. High­light impor­tant infor­ma­tion with col­or, for­mat the text, add links, and upload files. You can also con­nect the task man­ag­er with Google Docs or Slack — I think that fea­ture is use­ful for event agencies.

The team also uses the Task Board, and it’s a great replace­ment for the sta­tionery stick­ers on the office walls.

The Work­sec­tion task man­ag­er is com­pact, con­ve­nient soft­ware for tak­ing in (your cur­rent tasks and processes.

Emo­jis

We also use the whole set of emo­jis avail­able in Work­sec­tion. At one point we even asked employ­ees: Just send a thumbs-up’ if you’ve accept­ed the task!” It’s convenient.


Life before Worksection

Before this, we sim­ply dis­cussed tasks among our­selves and set them by email. There was no struc­ture to how tasks were assigned: some­thing could get lost, or an employ­ee could mis­un­der­stand the details. There was no clear pic­ture of who was doing what that day. You always had to look up and ask: What are you work­ing on today?”

Who needs a task man­ag­er, and why

A task man­ag­er for teams is need­ed in any type of busi­ness. Any­where there are more than two peo­ple doing the workє, you need to plan and to keep tasks and process­es under control.

Even though we make lit­tle use of the time track­er in Work­sec­tion, there are com­pa­nies for which time track­ing is issue No.1. A lot of free­lancers want to work in a sys­tem­at­ic, con­trolled way. Using Work­sec­tion, free­lancers like that can join an agency project and inter­act with cus­tomers directly. 

Work­sec­tion is a log­i­cal, con­ve­nient solu­tion for dig­i­tal It’s much bet­ter than a notepad
If you took Work­sec­tion out of the agen­cy’s process­es now, half the peo­ple would ask, How do I set a task now?” and the oth­er half would cry, All my plans were in there!” Work­sec­tion is a ser­vice not just for team task man­age­ment but for per­son­al task man­age­ment too. Real­ly convenient.




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