•     •   3 min read

TIW: Nobody likes extra reporting, but for our business Worksection is a must

Olek­san­dr Kono­val­ov, the head and founder of the inno­va­tion com­pa­ny Tech­nolo­gies Improv­ing the World, on the inevitabil­i­ty of con­tin­u­ous improve­ment.

About TIW: The com­pa­ny’s true flag­ship is DROTR — the first video-call ser­vice with real-time auto­mat­ic trans­la­tion. Today, DROTR is a ful­ly-fledged mes­sen­ger that can trans­late a con­ver­sa­tion into 44 lan­guages in call mode and into 100 lan­guages in chat mode.

  • The team con­sists of 70+ people.
  • The com­pa­ny oper­ates in 5 countries.
  • 12 part­ners.
  • Devel­ops and pro­motes 7 inno­va­tion products.

A tool and an assistant

When you assess Work­sec­tion, like any oth­er task man­ag­er, it’s impor­tant to under­stand that it’s a tool. And you first have to learn how to use any tool — not just tech­ni­cal­ly, but by prop­er­ly con­fig­ur­ing the com­pa­ny’s entire record-keep­ing pol­i­cy. For it to work effec­tive­ly, you should uni­fy the approach­es to it across every depart­ment and every team mem­ber, so that it becomes a tool for dai­ly, active work.k.

Nobody likes extra report­ing. And it’s the man­ager’s job to get across that Work­sec­tion = an assis­tant in project man­age­ment. It’s extreme­ly hard to keep every­thing you need to do in your head. But when you can see the tasks and pri­or­i­ties, there’s no ques­tion about what needs to be done and when.



For me, as a man­ag­er, it’s always impor­tant and con­ve­nient to know the sta­tus of all the tasks and to receive noti­fi­ca­tions about every change in good time.



Resources like Work­sec­tion deliv­er real time sav­ings, and that’s hard to over­state. Because, as you go through the stages from get­ting acquaint­ed with it to using it active­ly all the time, you come to under­stand how vital it is. We often don’t notice the con­ve­niences while we have them. It seems like it should always be that way. But the moment you lose them, you real­ize their full importance.

Hon­est­ly, if Work­sec­tion stopped work­ing right now for some rea­son, chaos would break out.
Any task man­ag­er can be com­pared to a cir­cu­la­to­ry sys­tem, with a con­stant exchange of infor­ma­tion and tasks pass­ing from one per­son to anoth­er. Automat­ing these process­es speeds them up and improves their efficiency.

We know what to strive for 

We used to be involved only in devel­op­ment. But now the scope of what we do is much broad­er. We have to set up sales, opti­mize devel­op­ment process­es, and active­ly bring in mar­ket­ing and PR tools. On top of the tech­ni­cal mat­ters, there are now legal, orga­ni­za­tion­al, recruit­ing ones, and so on — and that’s with­in every project. And once you fac­tor in that all our prod­ucts are inter­con­nect­ed, and each prod­uct is a client of anoth­er, the need for auto­mat­ed project man­age­ment is more than obvious.

You can’t do with­out inter­nal com­mu­ni­ca­tion. At big com­pa­nies, entire depart­ments han­dle things like inter­nal PR, cor­po­rate pub­li­ca­tions, and so on. Our team is still small for that, but we rec­og­nize that we need to move in this direc­tion. It’s impor­tant that once peo­ple have got the hang of one prod­uct, they can find their way around the oth­ers too — aware of what the whole com­pa­ny does, what the plans are, the moti­va­tion, the achieve­ments. After all, we’re a sin­gle whole.

For now, each prod­uct is han­dled by a sep­a­rate team, and we don’t always have time to share expe­ri­ence with each oth­er. Every­one has their own devel­op­ments and achieve­ments; one per­son runs into a prob­lem, and some­one else has already man­aged to solve it. So we try to sort out mis­match­es like these. We’ve even hired a ded­i­cat­ed man­ag­er who does noth­ing but admin­is­ter Work­sec­tion: over­see­ing task com­ple­tion, mon­i­tor­ing, and report­ing… In fact, we run absolute­ly every­thing through WS, except for IT devel­op­ment. That has its own specifics, and we han­dle it a bit differently.

We decid­ed for ourselves

We did­n’t start out work­ing with Work­sec­tion right away; we tried oth­er sys­tems and stud­ied them. There were draw­backs and upsides everywhere.

If we set­tled on WS, it’s because the advan­tages here clear­ly won out. 

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