•     •   7 min read

The Way Vintage Works: Methods of Ukraine's Top Web Studio

Evgeniy Kudryavchenko

Facts about the Vin­tage Company:

  • 11 years of work
  • 70 inter­na­tion­al awards
  • 40+ active projects
  • Team con­sist­ing of 65 persons


Evgeniy Kudryavchenko, the ide­ol­o­gist and co-founder of the Vin­tage Web Pro­duc­tion stu­dio, shares his secrets of project management.


How the work process is structured

Our com­pa­ny oper­ates based on a fixed cost mod­el. That means we sign a con­tract with the client that spec­i­fies the num­ber of planned hours and oth­er resources. How­ev­er if the cus­tomer has board chair­men or oth­er man­age­ment groups, our expe­ri­ence has taught us to mul­ti­ply the work time by one and a half.

If our cus­tomer has a board of direc­tors, out time con­sump­tion will increase one-and-a-half times.
The way things work for us, we don’t sell ded­i­cat­ed teams. In the stu­dio, the spe­cial­ists may be involved in sev­er­al projects at once so we avoid sit­u­a­tions where a design­er goes on vaca­tion and the project grinds to a halt.

How projects are managed

The archi­tec­ture of projects and tasks

The archi­tec­ture of our typ­i­cal project is strict and not sub­ject to change. We have tem­plates devel­oped for the basic process­es in Work­sec­tion: they are sim­ply copied with dead­lines shift­ed to fit the actu­al project. A team is added to the new project — it may con­sist of dif­fer­ent spe­cial­ists — and tasks are dis­trib­uted among them.

We give all typ­i­cal tasks the same tem­plate-based names across every project. This is so that any prod­uct or sales man­ag­er can quick­ly get their bear­ings in any project.



In addi­tion, all tasks are divid­ed and labeled by the fol­low­ing principles:
  • by the type of work: pro­to­type,” design,” front-end,” back-end”;
  • by the source of the task: plan” (a planned task), bug” (a bug-fix­ing task), fea­ture” (a rework request­ed by the client).


To sort tasks, we mark them with labels. [We do this so that, at the end of the project, we can see which tasks our time goes into — whether we worked to plan or spent most of it rework­ing the clien­t’s cor­rec­tions, and how many errors the assignee made. Once this infor­ma­tion builds up, it’s huge­ly valu­able for analysis.

That’s why, for every man­ag­er, seg­ment­ing tasks with labels is first and fore­most an analy­sis tool. Even if a project man­ag­er opens some­one else’s project, the break­down of time across Plan,” Bug,” and Fea­ture” will tell them exact­ly what kind of project it is: pro­mo, por­tal, e‑commerce, a cor­po­rate or per­son­al web­site. And the break­down of time spent will tell the PM (Project Man­ag­er) who the client is — a bureau­crat­ic cor­po­ra­tion or a pri­vate indi­vid­ual — because cor­po­ra­tions, for instance, usu­al­ly eat up a lot of time on cor­rec­tions and reworks.

As for the spe­cial­ists, they enjoy look­ing at their own stats: how much time they spent over­all and exact­ly what they spent it on. It spurs them to improve their productivity.

This time-dis­tri­b­u­tion data lets Vin­tage run con­tin­u­ous, cycli­cal analy­sis at ret­ro­spec­tives and improve its work process­es regularly. 

It works like a ther­mome­ter: you open a project and imme­di­ate­ly see the sit­u­a­tion, the type of project, and the type of client.

Time and pay­roll accounting 

At one point, we decid­ed to intro­duce a sys­tem of grades for our employ­ees: junior, mid­dle, and senior. Such a sys­tem lets employ­ees under­stand their prospects. To do that, we basi­cal­ly had to intro­duce time track­ing in Work­sec­tion, to see how much time peo­ple spend on typ­i­cal tasks. Intro­duc­ing time track­ing was­n’t easy, and it took about two months.

It may not always work per­fect­ly, but over­all the result sat­is­fies every­one — both the employ­ees and management!

If a task isn’t set in Work­sec­tion, you don’t have to do it! Because the time spent on the work won’t be record­ed anywhere.
Our web stu­dio’s spe­cial­ists log the time for a task in the task man­ag­er. From the task labels, you can see exact­ly where the time goes in a project, and how to adjust tasks or add new ones.

Employ­ees’ salaries are trans­par­ent and cal­cu­lat­ed by grade, based on time track­ing. Top man­agers’ salaries are tied to their depart­ments’ KPIs.

How work process­es are sys­tem­atized. Or why not Excel?

We worked our way toward build­ing sys­tem­at­ic process­es. When the team was much small­er, we hon­est­ly wres­tled with Excel sheets, emails, plan­ning meet­ings, and kan­ban lists. At a cer­tain point, find­ing a task man­ag­er became a crit­i­cal neces­si­ty for our web stu­dio, because our team had grown a lot and the num­ber of projects had increased. Each depart­ment used some­thing of its own. At first, the pro­gram­mers and lay­out spe­cial­ists used Jira, but since they had to com­mu­ni­cate with the design­ers, that com­mu­ni­ca­tion hap­pened in a free, cre­ative form, and con­flicts and mis­un­der­stand­ings soon followed.

We need­ed an effec­tive tool to sys­tem­atize com­mu­ni­ca­tion and task set­ting, which would sat­is­fy both cre­ative design­ers and more for­mal” programmers.

Dif­fi­cul­ties in select­ing a task manager

To imple­ment the pur­pos­es and tasks of Vin­tage, we tried a lot of var­i­ous tools and pro­grams. The main dif­fi­cul­ty in the choice is to adapt the team to a def­i­nite tool rather than to make the choice func­tion­al”.

Even if man­age­ment says, Right, from tomor­row every­one works in such-and-such prod­uct, or you’re fired!” — it won’t work.
A task man­age­ment tool should always be ready to help. But no mat­ter how good the prod­uct is, peo­ple will not start using it on their own. We came to the con­clu­sion that you need a per­son to guide the roll­out. You could loose­ly call this process train­ing in a good sense. Even use­ful, nec­es­sary habits have to be taught. And in 2 months, no one will want to give the prod­uct up. Once peo­ple get used to it, appre­ci­ate what it can do, and real­ize how much eas­i­er it makes their lives, no one will be able to imag­ine work­ing with­out it! 

For us it’s now a habit — like wash­ing your hands before a meal.

Why we choose Worksection

We’ve been run­ning projects in Work­sec­tion for sev­er­al years now. For me, the huge val­ue of this prod­uct is the abil­i­ty it gives me to bring dif­fer­ent spe­cial­ists togeth­er to work on a project.

We’d tried a lot of solu­tions: Jira, Bitrix, Asana, Base­camp, Team­er, Plan­fix. We set­tled on Work­sec­tion. Why?

The main cri­te­ri­on is sim­plic­i­ty and clarity

If every­thing is sim­ple and clear to me as the own­er, then the team will fig­ure it out quick­ly too. I was also drawn in by the pow­er­ful com­ment feed, where it was so easy to add check­lists, files, screen­shots, and videos, tag peo­ple, and hide comments.


The hard­est thing with a task man­ag­er is get­ting peo­ple to start using it!
Maybe, at the time we chose it, we were miss­ing some fea­tures use­ful for par­tic­u­lar spe­cial­ists — but that did­n’t affect our choice. It’s great that the prod­uct is reg­u­lar­ly updat­ed. Once, just when we need­ed a cer­tain fea­ture, Work­sec­tion was updat­ed with exact­ly what we need­ed That was cool. 

All our pro­duc­tion staff (pro­gram­mers, lay­out spe­cial­ists, account man­agers, design­ers) work in Work­sec­tion and use it as the web stu­dio’s task man­ag­er. Only the sales depart­ment works in Hub­spot and uses Slack for communication. 

The finance depart­ment and pro­gram­mers use their field-spe­cif­ic pro­grams with nec­es­sary spe­cif­ic functionalities. 

Even for rou­tine office tasks, such as buy­ing flow­ers or order­ing piz­za, we have a ded­i­cat­ed branch in Worksection.

How Work­sec­tion was introduced

As for the time­frame for adap­ta­tion, basi­cal­ly (set­ting tasks, dead­lines etc.), it lasts for one and a half months.

I rec­om­mend not to try to inte­grate all func­tions at once, it is bet­ter to solve one prob­lem which is urgent right now.
We tried to intro­duce time track­ing three times. And only at the third time we suc­ceed­ed, when the HR ser­vice start­ed to mon­i­tor the fre­quen­cy of records. For two weeks, our HR direc­tor was track­ing and wise­ly remind­ing every­body to enable the timer and enter the time con­sumed. After that, every­one got used to it, and now the process runs on its own.

Now all our new employ­ees get con­nect­ed to the sys­tem and become involved in work over a cou­ple of days. The employ­ees are instruct­ed on how to work in Work­sec­tion by spe­cial guide­lines. Project man­agers get instruct­ed by sep­a­rate guidelines.

At first, you need some­one to mon­i­tor the intro­duc­tion process and remind you of the action.

How dif­fer­ent depart­ments use Worksection

HR checks how employ­ees log their time, using the time-fre­quen­cy chart. They used to send reminders if some­one for­got to do it. But now no one forgets.


Account man­agers active­ly use the Gantt chart. They shift time­frames and cre­ate relat­ed tasks. They also export project time­lines to Excel for customers.


Finance and HR spe­cial­ists view and ana­lyze time reports by project and by client. From these, they get the mar­gins on clients and projects, the effi­cien­cy of depart­ments and employ­ees, and the team’s work­load. Finance exports the reports to Excel and works with the data there.



The stu­dio usu­al­ly does­n’t invite clients into the project tool, although Work­sec­tion allows it. But we make an excep­tion for long-stand­ing clients we work with on a reg­u­lar basis. They have access to their own project and can see how work on their tasks is going, so we don’t need to keep putting togeth­er reg­u­lar reports for them.
All cor­re­spon­dence with cus­tomers is always kept in writ­ing. Even if an agree­ment was made ver­bal­ly, it’s then dupli­cat­ed in a com­ment on the task to put the agree­ment on record.

What we like about Work­sec­tion?

  1. The sim­plic­i­ty that lets the whole team (both tech­ni­cal and cre­ative spe­cial­ists) get up and run­ning in the prod­uct right away
  2. The com­pact inter­face makes it pos­si­ble to fit a lot of infor­ma­tion on the screen. It isn’t over­loaded the way 1C is.
  3. In many prod­ucts which I test­ed, the speed of work irri­tat­ed me. Worksection’s oper­a­tion is fast, which is a great upside. 

It is an opti­mal sys­tem offer­ing enough func­tions, but it is not over­loaded in its interface.

Our gain from Worksection

This tool has already been embed­ded in the company’s cul­ture. It rep­re­sents our estab­lished habit. With­out Work­sec­tion, our effi­cien­cy would drop by about 30%.
With­out Work­sec­tion, the effi­cien­cy of the team’s work will decrease by 30%

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